Campaign - ‘Keep On Chuggin’
Brand - Nesquik

Chug Your Way to Glory: How Nesquik Fueled a Campaign that Slam-Dunked Results

Get ready to chug some inspiration! This case study dives into the delicious details of the "Keep on Chuggin'" campaign for Nesquik, celebrating the iconic milk loved by athletes and everyday heroes. We teamed up with a powerhouse squad of stars, including NFL superstar DK Metcalf, tennis ace Frances Tiafoe, and even a mystery dancer who shimmied through the streets of LA, all fueled by the irresistible taste of Nesquik. From social media firestorms to dazzling digital content, this campaign wasn't just about chugging chocolate milk; it was about celebrating passion, perseverance, and the power of an excellent chug to keep you going. Grab a glass, settle in, and prepare to be wowed by the creative strategies, impactful results, and the sheer fun of the "Keep on Chuggin'" movement!

A social media whisper turned into a roaring campaign

It all started with an eagle eye – our community manager's, to be precise. While scouring the online landscape for Nesquik mentions, they stumbled upon a rising college football star, his passion for Nesquik strawberry milk shining through every tagged post. The way fans resonated with his enthusiasm was undeniable. But back then, in pre-NIL days, interaction was limited. However, our community manager saw an opportunity brewing, nurturing a connection that would soon blossom.

Fast forward to draft day, and that college star, now a household name (drumroll please...), DK Metcalf, was ready to take his love for Nesquik to the next level. The 'Keep on Chuggin' campaign was born, and our creative team got to work, their goal: capture DK's energy, his bond with his little brother, and the joy of chugging that iconic chocolate milk. The result? A series of assets that hit the mark, leaving audiences saying, "Now that's how you chug!"

The "Keep on Chuggin'" movement wasn't a one-hit wonder. Fueled by a social media engagement explosion of higher engagements and impressions, Nesquik craved more. They needed another young athlete to amplify the energy. Enter Frances Tiafoe, a rising tennis star whose infectious charisma and on-court grit perfectly mirrors spirit. Our community manager had struck gold again. This time, we dreamt up a series of on-court assets that showcased Frances's talent, personality, and, of course, his love for Nesquik.